Mike Chasar

"The Arbiters of Paste: Poetry Scrapbooking and Participatory Culture"

John Fiske defined “popular culture” as that culture which “is made by the people at the interface between the products of the culture industries and everyday life.” One of the central challenges that scholars face is in assessing popular culture in this formulation is amassing evidence of that interface—measuring and recording the types of activities consumers actually do, as well as the various ways that audiences transform the largely homogenized materials of mass culture in the course of everyday life. In this paper, I want to present a largely unknown archive of poetry scrapbooks which offers a material record of this process: evidence of how readers in the first half of the twentieth century artistically and critically repurposed mass-produced poems in large albums of verse that not only served as their age’s version of the mix tape, but that helped establish some of the dynamics of participatory culture that mark popular activity today.

Of particular concern to me is the relationship between ideology and resistance in the activity of poetry scrapbooking. On the one hand, in compiling their personal poetry anthologies, people were encouraged to imagine the activity as an accumulation of literary property that led to middlebrow cultural legitimacy; in fact, the textual act of keeping an album was regularly couched in terms of maintaining and keeping a house—both practices that fostered and relied on the centrality of the bourgeois self. At the same time, given the license to repurpose mass-produced poems, readers constructed albums that empowered critical thinking and challenged social conventions in any number of ways. This is especially the case with albums assembled by women readers, who found in their anthologies a freedom and privacy—a room of their own, as it were—in which to experiment with and explore the new subject positions of modernity.